The best and the brightest behind BioLift™
Our dedicated, creative and innovative team of passionate entrepreneurs and groundbreaking scientists worked for over a decade to develop the first patented WakeUp® formula that brings you sharper focus, greater awareness and higher performance.
Founder and CEO
Eli is an award-winning entrepreneur who specializes in food technology. He taps 11 years of experience in the global beverage industry to help steer BioLift toward success. Eli‘s passion for creating relevant consumer packaged goods, especially beverages, eventually led to a partnership with the Shiff Group’s investment arm, to develop new products. Eli learned about the Post Lunch Dip (P.L.D.) biological slump, which was costing the work industry in the United States billions of dollars. He began working with a leading scientist in the field of Chronobiology to explore the effect and possible solutions. In 2008, Eli founded InnoBev, a company dedicated to the study and development of functional beverages, with its main focus on using reversible science to find a solution for P.L.D. The results: the successful WakeUp formula and finally, BioLift, the delicious beverage developed to bring WakeUp’s effects to the public.
Partner & Chief Operations Officer
Gary previously launched Brenner pharma/food, an Israeli-based company that bridges science and business, pioneers new markets and helps to develop sustainable businesses with a focus on startup health and wellness companies. Gary brings 30 years of experience in new business development, marketing and sales in food and supplements to his work with BioLift. Previously, as co-founder of Solbar, he helped lead a company that successfully built businesses specializing in soy proteins and soy isoflavones.