The Science of Time: Chronobiology
Every living organism – including humans – responds to the cycles of the sun and moon. Chronobiology studies those periodic cycles and how organisms adapt to them, especially through our internal biological clocks. Our daily clock runs on oscillations or circadian rhythms in our nervous system and cells that repeat in cycles throughout the day – for example, sleep-wake cycles and body temperature cycles. Within those cycles, our biological rhythms run in shorter repeated cycles that vary alertness, fatigue, and peak functioning.
Why we invented BioLift™ – and why you need it
Chronobiological studies of our circadian rhythm reveal that a sleep gate opens for humans between 1 and 4pm, naturally slowing down our systems, decreasing our rhythms and increasing fatigue. Our body clock runs in a seven-hour cycle of fatigue, elevation, peak, repeat. So 6-7 hours after wakeup, our temperature and sugar levels drop. Boom: fatigue. We don’t peak again until 4pm-6pm.
This energy slump or Post Lunch Dip (P.L.D.) phenomenon traces its origin to five or six million years ago, when our ancestors needed to rest during the hottest time of day:afternoon. Our innovative team of scientists used Chronobiology to understand this natural resting phase, which bumps up against peak work time – and how to circumvent it.
Our Patented WakeUp® Formula
Our R&D and formulation team sought a natural botanical solution to counter P.L.D. They landed on a trio of functional plant extracts Guarana, Ginkgo Biloba and Elderberry – that prompted multiple biological responses, allowing the body to override fatigue and enhance focus and performance. They added a fourth ingredient, Carob, as a plant-based, low glycemic sweetener, which also helps to keep blood sugar balanced. BioLift’s WakeUp® formula works with our body’s biological clock to achieve long-lasting peak alertness and concentration throughout the day.
Three Successful Clinical Studies
BioLift’s WakeUp® formula proved its claims in three clinical studies.
In the first study of subjects during P.L.D., when tested against caffeine, WakeUp® demonstrated a sustained performance effect at two hours – after caffeine faded – without increasing heart rate or blood pressure, or causing the jittery feelings associated with caffeine. The Wakeup® formula proved to significantly increase vigilance, focus and work performance, as well as cognitive function and word recall.
A second clinical study showed improved daily performance when people drank the formula consistently – without building tolerance over time.
A third study tested use of WakeUp® in the morning and evening, revealing significant improvements in vigilance, focus, work performance and cognitive function.
BEVERAGE DAILY MAGAZINE
The sky’s the limit.
ORI GLEZERMANAGING DIRECTOR, IDC ELEVATOR
You can just feel the effect. It works and helps us. Great product!
It’s an innovative product and it’s really clever.